Indian Cement Review
Indian Cement Review

Indian Cement Review

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Cement Branding
 
Indian cement manufacturers need to look beyond 'strength' as a parameter in their advertising and marketing messages. These market players are also in the process of building strong brands. A few market players talk to INDIAN CEMENT REVIEW and share their views on the journey of brand building, and where the Indian cement industry is headed. 

Indian Cement Review, the premier magazine catering exclusively to the cement industry since 1976, covers the latest updates and happenings of the industry from around the world. The magazine gives wide ranging technical articles, informative views of industry professionals, analysis and on-site case studies. It acts as a useful interface between the producers, manufacturers and the user fraternity of the cement industry, and is a must read magazine for the User industry, Manufacturers & suppliers and Auxiliary services providers.