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Verve taps into the new definition of ‘sexy’ by exploring trends, relationships and 21st century love.


Cover star Saiyami Kher made a splash in Rakesh Omprakash Mehra’s Mirzya and hasn’t looked back.


When it comes to family, the apple often doesn’t fall far from the tree. In an intimate chat, singer-songwriter Geetu Hinduja and her three daughters, Neha, Veda and Avani open up about their individual journeys in film, music and life.


Zooming in on couples who work together, Verve talks to founder-duos of Gaia Gourmet and Vainglorious. Eat your way around bustling Asian metros Singapore and Hong Kong, and keep up to date with reports on the latest trends in fashion, beauty and the must-see art shows and events from around the world.


Writers converged on the Pink City to celebrate the written word at the annual Jaipur Literature Festival. Verve outlines the high points from five days of readings, debates and discussions.


AND: A supplement that celebrates food, fashion and more with Phoenix Market City,Kurla.


Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.