The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare. Please visit the link: Clever Books : Recommended by Kip Piper:http://www.amazon.com/Pharmaceutical-Marketing-Bookshelf-Recommended-Piper/lm/2RUHJCQM7ERX0 The Book has received the Pharmacy Council of India Endorsement by the President. The Recent Revised Edition is Endorsed by Dr. B. Suresh, President , PCI. “I strongly recommend this book for all pharmacy students and marketing professionals…it gives a creative landscape for Pharmaceutical marketing filled with innovative and practical marketing strategies…”- Dr. B. Suresh, President, Pharmacy Council of India.