Sarita, for more than 6 decades, has been refreshing the minds and moods of millions of its readers. It appeals to an urban and socially conscious intelligentsia. Sarita carries a distinctive mix of articles on subjects ranging from politics, society, economy, travel, health, fiction, poetry, life and entertainment. Its deeply introspective articles invite its readers to delve into the softer issues of life, relationship, family and personal development, and prepare themselves for a modern, progressive lifestyle. Sarita's stories always make a delightful read. Humour and satire remain an integral part of Sarita. No edition of Sarita is complete without its refreshing cartoon strips and satirical illustrations.
The flagship magazine of the group that best embodies its ideology of fighting against religious obscurantism and political authoritarianism. Since its launch, Sarita has maintained a bold stance on issues of national importance and has been at the forefront of a crusade against the fetters that hinder the progress of our society.