By Associated Management Consultants (P) Ltd. | Published on : December 1, 2011
Issue: IJM-Dec11-Article2-A Study On Consumer Perception About Organized Vs Unorganized Retailers At Kanchipuram, Tamil Nadu (13 pages)Add to Wishlist
About this issue: Retailing is the most active and attractive sector. Retailing industry has been present for many years in our country. It is only the recent past that has witnessed so much dynamism in this industry. The international retail store chains have caught the fancy of many travelers abroad; however, the action hitherto is missing from the Indian business scene. The emergence of retailing in India has more to do with the purchasing power of buyers, especially of those who live in the post liberalization period. The retail industry offers increasing economies of scale, with the aid of modern supply and distribution More
About Indian Journal Of Marketing: INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.
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