Indian Journal Of Marketing

About this issue: In this paper, empirical data and statistical models are employed to forecast the land price and to quantify the interaction behaviour of factors at Sholinganallur which is located on IT Corridor in Chennai. The monthly average of the factors such as National Gross Domestic Product, cost of crude oil, dollar equivalence to Indian currency, rate of inflation, gold and silver price, Mumbai and National share index, population in the study area, interest rate on home loan, unit cost of construction, guide line value and time factor from the year 1997 to 2008 are considered to develop a step-wise backward regression More model to forecast the trend of land price. Out of thirteen factors, nine factors show good response in the model. An annual factor model is also developed for the year 2008 using physical parameters. Less

About Indian Journal Of Marketing: INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.