The earliest periodical published by the house is KERALASABDAM. Started in 1962, this journal owes its tremendous popularity to the vivacious presentation of current political, social developments at the state, the national and international level and the serialisation of exciting fiction, both in original Malayalam and in translation from other Indian languages. The authenticity and comprehensiveness of the coverage make the reading of KERALASABDAM an intellectually satisfying experience for the socio-politically enlightened reading public of Kerala. This male oriented periodical reaches all those with purchasing power. The flagship journal of the home, now 47 years old is the one and only political journal in Malayalam. With a readership of over 2 million it reaches right from the grassroots to the ministerial desk. Week after week 14 lakh readers imbibe the weekly, cover to cover for its incisive news on national and international fronts and the exciting fiction-all lavishly illustrated.