Kunkumam is a monthly magazine for all the members at home. It was started in 1965 to cater mainly to literary and cultural interests. Some of the most outstanding Malayalam novels of recent times, including some which attracted Academy Awards and even the highly esteemed Jnanapit Award, were first published serially in this prestige periodical. Kunkumam, the elite literary monthly that has captivated the hearts of the Kerala house-holds for the last four decades has everything unique to its credit. It has the largest array of literary and journalistic luminaries at its helm, promoting the best in Malayalam fiction, poetry and culture. It is no tall claim that Kunkumam is the best drawing room companion to the up bracket 'Keralite Family' – next to TV. Also when it comes to well focused product targeting you could ask for nothing better – because Kunkumam is only next to the miniscreen!