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Fortune India

Fortune India

  • Fortune India April Issue 2017
  • Price : 150.00
  • Published on Apr 10, 2017
  • fortunemag
  • Issues 30
  • Language - English
  • Published monthly
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 It’s the beginning of a new financial year for most of us, and this seems the appropriate time to look into the crystal ball, read the tea leaves, and otherwise try to tell the future. Not the high-tech one where there are flying cars and Mars has been colonised, but a future we will most likely be a part of, say a decade from now. There’ll be drones and driverless cars, sure, but how will all this affect any given business? And that’s what we set out to answer in this issue.


There’s a lot of interesting work being done in India by multinationals, especially in Bengaluru. Much of this is outsourced to India, and really should not be called “Indian” innovation. Speaking of outsourcing, what’s going to happen to this once lucrative business? Senior assistant editor Viraj Nair caught up with recent Padma Shri awardee B.V.R. Mohan Reddy, now chairman of Nasscom, to understand if outsourcing as we know it is really going to die.

Catch this story on page 84.


Padma Shri awardee, Subhash Palekar, a farmer, tells that Indians have known about the future of farming for generations—it’s all about going back to age-old methods that are safe for humans and soil. At the same time, there’s cutting-edge innovation in this space, including using drones to analyse farms and deliver fertiliser and pesticide. Read the full story on page 72.


Assistant editor Debabrata Das began speaking to real estate consultants and developers and buyers to understand the future of housing. The more conversations he had, the more he realised that his generation, the millennials, was perhaps never going to be able to afford to buy a house in a city. The future of housing, he discovered, is probably going to be in rentals. It’s something parts of the world have already discovered, but is a concept that’s just begun to be spoken of in India, a must read on page 78.


Meanwhile, over in the U.S., there’s a raging debate about President Donald Trump’s economic agenda, which swings from protectionism to free market policies. Is this contradictory mix going to be the hallmark of one of that country’s most unorthodox presidencies? And will that really make America great again? That’s on page 86.

Fortune is one of the most respected business magazines in the world. It is known for its unrivaled access to world’s most influential leaders and decision-makers. In a world of business long on information and short on time, Fortune stands out with trusted insight, deep reporting and provocative story telling. Few publications cover the world of business with as much depth, breadth, wisdom, and panache. That’s why Fortune is recognized as ‘the best magazine in the world that just happens to be about business’. Fortune 500 is perhaps the best-known brand in business journalism and the ultimate hallmark of corporate success. Launched in India in October 2010 in a licensed partnership between ABP Group of Publications & Time Inc., Fortune India retains the spirit of the global brand with respect to thought leadership and practice from across the world every month while adding an Indian dimension. It is the only truly global business magazine dedicated to the global success of Indian business leaders, offering actionable insights to propel their businesses.