Buy Now @ ₹ 200.00
Preview
Customer satisfaction is a significant subject for most marketers and researchers. Previous
research has recognized different factors that determine customer satisfaction in retail
banking sector in the world. The current study analyzes the level of satisfaction on 23
different parameters of the customers of different public and private sector banks. All the
identified parameters are being classified into four different dimensions based on their
similar characteristic like Traditional Facility, Multi Channel Facility, Internal Marketing
and Augmented Facility for analyzing and comparing with different Banks. The date has
been analyzed through descriptive statistics methods and one way ANOVA.