Buy Now @ ₹ 200.00
Preview
In order to be competitive in today’s cutthroat competition; organizations must sagaciously
utilize their human resources. In the context to a knowledge economy organizations rely on
human skills and creativity. In order to maximize the return on investment organizations are
empowering employees to work to their fullest potential. In India, the scenario of BPO
sector is encouraging. According to a study by Assocham the domestic business process
outsourcing sector is likely to grow over five fold to touch 17 Billion US Dollars in the next
four years from the present three Billion Dollars. Revenue generation from the BPO industry
is expected to soar to 15 Billion Dollars by 2007 and will exceed 17 Billion Dollars by
2008. The sector has been growing at a rate of 60-70 per cent annually, beating even the
information technology sector. The impressive track record of the Indian industry, strong
fundamentals and the growing emphasis of the Government towards telecom and infrastructure
support are the main factors that would drive the BPO industry further. Managing BPO
employees in terms of creating fun at work, keeping them motivated towards organizational
goals, increasing their job satisfaction, performance level and to retain them in order to
sustain competitiveness in the market are the major issues for any BPO organization. An
empirical study was conducted by the author in order to gain an insight in to the issues of
Job Satisfaction JS and its impact on the Individual Performance. Sample of 60 BPO
employees from one of the BPO organizations were selected from Ahmedabad city. An
attempt was made to look into the factors leading to Job Satisfaction and higher level of
Individual Performance. This paper also addresses various issues and strategies related to
people in order to increase the Job Satisfaction JS and Individual Performance IP in an
organization in order to sustain competitiveness by keeping them motivated.