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India is witnessing a revolution both in the context of liberalization and globalization of
its economy and transacting business through Joint Ventures set up with foreign partners
across various industry sectors. As the economy is moving upwards many foreign companies
are eying for entry in Indian market to take its inherent advantage and joint ventures are
one of the effective ways of entry in a foreign market like India. Joint ventures are like
double edged sword which can lead to successful survival of partners or can result in bitter
experiences. This paper critically appraises the potentiality of joint venture as a strategy
for companies to enter international markets and the reasons of failures of these ventures.