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Gone are the days when the ‘brick and mortar’ approach in retail would have helped a
retailer to gain a significant market share, and make fair profits. Nowadays, unless and
until we don’t have a ‘virtual presence’we can’t think of having an edge over other retailers
in any respect. Be it making revenue or having a better brand equity a good distribution
strategy while managing the SCM can be thought of only if we use the IT resources effectively