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Hospitality industry along with most parts of the service sector is making significant efforts
to minimise service breakdowns in day-to-day business operations to improve the quality
and efficiency of its processes and procedures to achieve service excellence vis- a- vis
competitive advantage. The study investigates the role of ‘emotions’ in service encounters
in the context of the hospitality industry and analyzes the perception and evaluation of
service from the perspective of both the service provider and the customer. This research
uses a field survey methodology through structured questionnaire to generate primary
data. The result of the study indicates that emotions displayed both by customers and
employees during the normal course of service encounters are positively associated with
evaluation of the service encounter and the overall assessment the establishment.