October issue contains COVER STORY: BHL Continues to Rule the Roost - In India, backhoe loader BHL controls the lion’s share of the total equipment sale; it is wheel loaders that dominate the Chinese CE market and crawler and mini excavators that control the European and American markets. VIEWS from Vipin Sondhi, Managing Director and CEO, JCB India, Anil Bhatia, Director Sales and Marketing, Case India and many more. INTERACTION with Puneet Chhabra, Divisional Manager – Marketing, Escorts & Pankaj Kumar, Vice-President Equipment Sales, Dozco India. SPECIAL- INDUSTRIAL CRANES: An Upward Trend - EQUIPMENT INDIA zooms in on the latest producttechnology trends in industrial cranes. VIEW from Manojit Acharya, Executive Director, Demag Cranes and Components India, Tushar Mehendale, Managing Director, ElectroMech and many more. In C.A.S.H. section read Upgrading Foundries to Meet OEM Needs, Improving Productivity, An Indian Success Story etc. SPECIAL REPORT: JCB Steps up Engine Strategy Development, CIFA, Back with a Bang including regular features like Equipment News, Tenders, Product Lauches, Executive Profies etc..