Every shopping mall provides its visitors with entertainment, shopping, leisure and food options, but the question remains – what makes one mall different from the other The answer is simple – mall management. With the advent of e-commerce, social media and app-based commerce, malls are fighting an increasingly uphill battle to bring in consumers and turn them into loyalists. The fact that they all have similar offerings – brands, food and entertainment – makes it even more tough to stay unique. This is where mall management comes in. The October issue of Shopping Centre News takes a look at malls which consider mall management as critical to the success of a developer’s investment. The term ‘mall management’ encompasses wide range of exemplary services to ensure a vibrant atmosphere, a great shopping experience and to provide path-breaking retail concepts to keep the attention of the customers in one place. Besides this, the issue brings it readers the complete round up on real estate investment trusts or REITs. Retail REITs own andor manage retail real estate and rent space in those properties to tenants. These include REITs that focus on large malls that feature big box retailers. The issue takes a look at how REITs are responsible for extending a mall’s draw in India. We also bring you features on a popular Tier I mall, a well-loved regional mall as well as a new FEC option in Phoenix MarketCity mall in Mumbai, which is gaining in fame amongst consumers for the experience it provides visitors. As always, we hope you find the issue informed and beneficial. Do log on to our website, www. indiaretailing.com to read more informative articles and analyses on the stage of the global retail and shopping centre industry with an emphasis on India.