iNTELLYJELLY is a smart magazine for kids it packs fun, wit, humor, leadership, behavioral skills, emotional quotient and intelligence all in one.     The studies show that about 80 of the brain develops by the age of 10 years and the fertility of the brain is the maximum during these years. When the think tank of iNTELLYJELLY was ideating about the magazine, we decided to have two basic measures in place. First, bring out a magazine for children under the age of 10 as a celebration of the early years of childhood – a time of discovery when the learning happens at every turn.Second, make the magazine a content rich platform for kids where the learning is spread across various laterals like language, science, inspiring literature and more; thinking is facilitated, dreams are cultivated and minds are engaged by wit and humor throughout the magazine. History and geography are weaved up through board games and activities for improving cognitive abilities.The leitmotif is to nurture young minds by integrated, instead of isolated learning and to keep it as cognitive as possible. The common thread of binding 48 pages of the magazine is the Fun factor.iNTELLYJELLY- Intelligent Reading is Fun.