In the series of Learn with Readwhere webinars for Google News Initiative, Readwhere Adexchange is organising an webinar on September 23, 2020 at 12:00 PM. The topic of webinar is Advertising in the cookie-less & high-security world.
This session will cover he important aspect of advertising in the cookie-less world and how the future looks like.
We’ve been talking about the end of third-party cookies for quite some time. We knew this was coming but what we didn’t know was exactly when it would happen. In January, Google ended the suspense by announcing they will not support any third-party cookies and have given a timeline of 2 years. Google’s decision to drop support for these cookies will completely change the way advertisers target consumers. Let’s understand what led to this and what lies ahead.
You can join this webinar and hear from the experts (including speaker from Google) about Chrome’s ongoing privacy & Security efforts.
The keypoints to be discussed are:
Why has this happened?
User-data privacy and security have become the hallmark of modern day browsing & IOT. Major internet companies are moving towards creating a secured browsing experience for their consumers.
Impact on the advertisers
With Google joining the bandwagon to create a cookie-less & high-security internet world, advertisers will have hard time to know the in-depth user behaviour. Will it impact adverserly on advertisers & publishers?
Chrome’s ongoing privacy and security efforts
With Google joining the bandwagon to create a cookie-less & high-security internet world, advertisers will have a hard time knowing the in-depth user behavior. Let’s look at efforts taken by Google to ensure web browsing is as safe it can be.
Click the link below to enrol now for the webinar.