{"id":17825428,"date":"2020-08-21T04:18:47","date_gmt":"2020-08-21T04:18:47","guid":{"rendered":"http:\/\/315_17825428"},"modified":"2020-10-16T10:39:04","modified_gmt":"2020-10-16T10:39:04","slug":"top-6-ads-strategies-to-efficiently-improve-adsense-revenue","status":"publish","type":"post","link":"https:\/\/www.readwhere.com\/blog\/top-6-ads-strategies-to-efficiently-improve-adsense-revenue\/","title":{"rendered":"Top 6 Ads strategies to efficiently improve Adsense Revenue"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">If you are interested in knowing more about making money from Google Adsense by implementing some simple strategies, this post is exclusively for you. We will discuss some of the best features in the latest version of Adsense that can help the publishers grow and optimize their revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let us take a look at some of the best ads strategies to improve your Adsense Revenue effectively.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Auto Optimize:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1598005148_Auto-Optimize.jpg\" alt=\"\" width=\"323\" height=\"215\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At times, the ad creation and optimization can be a complex and time-consuming affair for advertisers. With Auto Optimize, you can allow Google to run experiments on your ad formats and work through any scope of improvement that is possible. Once the experiment finishes, you will be notified of the same. Auto Optimize gives you the freedom to look at an ad with a different and better perspective.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;d like to review the results of the experiments first, you can also choose to apply improvements manually. If you don\u2019t find the changes suitable, you can always undo them. To obtain better performance, sizing, placement and format of the ad are optimized. The benefits of Auto Optimization include:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Increased Revenue Potential<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Saves your time<\/span><\/li>\n<\/ol>\n<p><strong><span data-preserver-spaces=\"true\">Async Ads:<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\"><img decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1598005253_async-ads.jpg\" alt=\"\" width=\"321\" height=\"214\" \/><\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Asynchronous Ad Code is the ultimate way to deal with web latency and offer a better user experience to the visitors of your site. This feature is readily available in your Adsense account. It allows the page content to load without getting held up by ad serving. You need to replace the existing ad code in the applicable units with the asynchronous ad code and enjoy more visitors on your site who will choose to spend more time due to the fast loading content.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Full-Width Ads:<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\"><img decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1598006541_full-width-ads.jpg\" alt=\"\" width=\"302\" height=\"201\" \/><\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Setting up and optimizing ads as per the convenience of users can be a tricky task at times. As several users make the most of mobile devices for content consumption, the concept of Full-Width ads is an efficient way to attract them. These ads are specifically designed for mobile devices. They automatically expand and utilize the full width of the user\u2019s screen when the device is held vertically. You need to add a code snippet to some of your ad units to make them full-width on mobile devices in portrait mode. The benefits of full-width ads include:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Better performance on mobile devices<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increased Revenue Potential<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Better-looking mobile ads<\/span><\/li>\n<\/ol>\n<p><strong><span data-preserver-spaces=\"true\">Responsive Ads:<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1598006659_responsive.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">While full-width ads are mobile device specific, Responsive Ads are suitable for both mobile and desktop. The responsive ads respond based on the size of the screen. Let\u2019s say you have a sticky ad on the right or left side of the screen; a responsive ad will adjust itself based on the user screen size. These ads can match the tone and feel of the website they show on. These ads are beneficial in terms of:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">\u00a0Broader Reach<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Better Viewability<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Better opportunity to increase revenue<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Useful for dynamic remarketing<\/span><\/li>\n<\/ol>\n<p><strong><span data-preserver-spaces=\"true\">Ad placement &#038; appearance:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1598006795_ad-place.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Everything that looks good is more likely to grab the attention of the visitors. Ensure that the placement, look and feel of the ad is taken care of with regards to the standard practices. It can be a significant factor in obtaining low or high CTR. In terms of ad placement, it is a good practice to place the Adsense ads around the content and above the fold as above the fold ads perform better than below the fold ads.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ads that go well with the website palette creates a good impact. It is recommended to choose a matching colour with your website. You can also configure the Adsense ads with infeed natives or in article natives to choose a suitable colour of the background that makes your ad go hand in hand with the website colour.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Write niche content:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1598006879_content.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Content will always remain the king. When you publish more and more content with quality keywords, it improves the discovery for search engines and generates more traffic. More users are likely to visit and read your content when you have a lot to serve. Hence, invest time in keyword analysis and increase the frequency of posting content on your site to offer variety and obtain revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Along with this always ensure that ad units are in hot spots where they can be seen easily by visitors. Avoid ad blindness by placing ads where the user is focusing on the content. Always make sure you check which ads units are performing well or not. Furthermore, you can choose to switch from text + display to only display ads. Thus, you can always go for image only ads for improving CPM after complete analysis.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>       Publishers all across the globe use Adsense to monetize their website and get the best yields out of their content. Adsense is widely used by publishers, advertisers, bloggers and many other people as it offers a plethora of ways to generate revenue. With multiple features provided by Adsense, at times, publishers are not aware of the best practices that can be fruitful for a better yield and reach the maximum earning potential.\u00a0 <\/p>\n","protected":false},"author":3,"featured_media":28182359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,6],"tags":[],"class_list":["post-17825428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimize-revenue","category-readwhere-ad-exchange"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 6 Ads strategies to efficiently improve Adsense Revenue - Readwhere Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readwhere.com\/blog\/top-6-ads-strategies-to-efficiently-improve-adsense-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 6 Ads strategies to efficiently improve Adsense Revenue - Readwhere Blog\" \/>\n<meta property=\"og:description\" content=\"Publishers all across the globe use Adsense to monetize their website and get the best yields out of their content. 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With multiple features provided by Adsense, at times, publishers are not aware of the best practices that can be fruitful for a better yield and reach the maximum earning potential.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readwhere.com\/blog\/top-6-ads-strategies-to-efficiently-improve-adsense-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Readwhere Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-21T04:18:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-16T10:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/08\/5f3fefc29e2c8_ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neha Gore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neha Gore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/top-6-ads-strategies-to-efficiently-improve-adsense-revenue\/\",\"url\":\"https:\/\/www.readwhere.com\/blog\/top-6-ads-strategies-to-efficiently-improve-adsense-revenue\/\",\"name\":\"Top 6 Ads strategies to efficiently improve Adsense Revenue - 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