{"id":18190097,"date":"2020-09-14T02:46:38","date_gmt":"2020-09-14T02:46:38","guid":{"rendered":"http:\/\/315_18190097"},"modified":"2020-10-16T10:38:33","modified_gmt":"2020-10-16T10:38:33","slug":"advertising-in-the-cookie-less-high-security-world","status":"publish","type":"post","link":"https:\/\/www.readwhere.com\/blog\/advertising-in-the-cookie-less-high-security-world\/","title":{"rendered":"Advertising in the cookie-less &#038; high-security world"},"content":{"rendered":"<p>In the series of Learn with Readwhere webinars for Google News Initiative, Readwhere Adexchange is organising an webinar on <strong>September 23, 2020 at 12:00 PM<\/strong>. The topic of webinar is <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf_tZEAnPVOXA5aUmIhQnYuVzVQ-3ZvUMINyF0evb3QbtNoCw\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Advertising in the cookie-less &#038; high-security world<\/strong><\/a>.<\/p>\n<p>This session will cover he important aspect of advertising in the cookie-less world and how the future looks like.<\/p>\n<p>We\u2019ve been talking about the end of third-party cookies for quite some time. We knew this was coming but what we didn&#8217;t know was exactly when it would happen. In January, Google ended the suspense by announcing they will not support any third-party cookies and have given a timeline of 2 years.\u00a0 Google\u2019s decision to drop support for these cookies will completely change the way advertisers target consumers. Let\u2019s understand what led to this and what lies ahead.<\/p>\n<p>You can join this webinar and hear from the experts (including speaker from Google) about Chrome&#8217;s ongoing privacy &#038; Security efforts.<\/p>\n<p>The keypoints to be discussed are:<\/p>\n<h2>Why has this happened?<\/h2>\n<p>User-data privacy and security have become the hallmark of modern day browsing &#038; IOT. Major internet companies are moving towards creating a secured browsing experience for their consumers.<\/p>\n<h2>Impact on the advertisers<\/h2>\n<p>With Google joining the bandwagon to create a cookie-less &#038; high-security internet world, advertisers will have hard time to know the in-depth user behaviour. Will it impact adverserly on advertisers &#038; publishers?<\/p>\n<h2>Chrome&#8217;s ongoing privacy and security efforts<\/h2>\n<p>With Google joining the bandwagon to create a cookie-less &#038; high-security internet world, advertisers will have a hard time knowing the in-depth user behavior. Let\u2019s look at efforts taken by Google to ensure web browsing is as safe it can be.<\/p>\n<p>Click the link below to enrol now for the webinar.<\/p>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf_tZEAnPVOXA5aUmIhQnYuVzVQ-3ZvUMINyF0evb3QbtNoCw\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1600087320_Screenshot-2020-09-14-at-6.11.16-PM.png\" alt=\"\" \/><br \/><\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>       In the series of Learn with Readwhere webinars for Google News Initiative, Readwhere Adexchange is organising an webinar on September 23, 2020 at 12:00 PM. The topic of webinar is Advertising in the cookie-less &#038; high-security world. <\/p>\n","protected":false},"author":9,"featured_media":28734106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18190097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising in the cookie-less &amp; high-security world - Readwhere Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readwhere.com\/blog\/advertising-in-the-cookie-less-high-security-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising in the cookie-less &amp; high-security world - Readwhere Blog\" \/>\n<meta property=\"og:description\" content=\"In the series of Learn with Readwhere webinars for Google News Initiative, Readwhere Adexchange is organising an webinar on September 23, 2020 at 12:00 PM. 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