{"id":18295573,"date":"2020-09-21T03:01:19","date_gmt":"2020-09-21T03:01:19","guid":{"rendered":"http:\/\/315_18295573"},"modified":"2020-10-16T09:46:46","modified_gmt":"2020-10-16T09:46:46","slug":"effortless-user-retention-with-readwhere-mcms-firebase-user-prediction","status":"publish","type":"post","link":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/","title":{"rendered":"Effortless User Retention with Readwhere MCMS Firebase User Prediction"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you still using the traditional techniques like exporting user\u2019s behaviour tracking data along with ML techniques?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If yes, then by the end of this blog you\u2019ll have a cool way to predict your user behaviour and prevent them from leaving your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to take care of the analytics of your mobile apps is to choose Firebase User Predictions.\u00a0<\/span><\/p>\n<p><strong>What is a Firebase User Prediction?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It is a machine learning product that allows you to smartly segment your users depending on predictions made for previously collected data. Without requiring anyone to have ML expertise in your app team, you can predict the future behaviour of the users. Predictions are always good to keep a track of whether the user chooses to return to the app or not. A different set of predictions are created using certain auto\/manual events. Based on that, the Machine Learning module predicts the user behaviour.<\/span><\/p>\n<p><a href=\"https:\/\/mobi.readwhere.com\/\"><strong>Click here to get started with Readwhere Mobile CMS<\/strong><\/a><\/p>\n<p><strong>What are Churn and Spend in Firebase prediction?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Prediction behaviours like \u2018churn\u2019 and \u2018spend\u2019 play a key role in the entire job of user retention process. To put in simple words, churn refers to the likelihood of the user to not come back to your app or stop using it altogether. On the other hand, spend denotes the likelihood of users to make an in-app purchase. While spend prediction can be considered as a positive prediction, one needs to take into account the steps to be taken after a churn prediction. If there seems to be a possibility that the user might not return or uninstall the app, required measures can be taken to retain the users.<\/span><\/p>\n<p><strong>What does Firebase User Prediction offer?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a quick look at the top 6 benefits of using Firebase User Predictions.<\/span><\/p>\n<p><strong>1. Interactions:<\/strong><span style=\"font-weight: 400;\"> The firebase user predictions help in predicting the behaviour of the user along with the interactions.<\/span><\/p>\n<p><strong>2. Easy usage:<\/strong><span style=\"font-weight: 400;\"> It is not necessary for anyone to be well-versed in Machine Learning for generating predictions and user groups. Few simple steps can get your work done.<\/span><\/p>\n<p><strong>3. Customization:<\/strong><span style=\"font-weight: 400;\"> Based on the predicted behaviour, you can provide customization and personalization that suit the users.<\/span><\/p>\n<p><strong>4. User Retention:<\/strong><span style=\"font-weight: 400;\"> Sending personalized notifications to increase user retention.<\/span><\/p>\n<p><strong>5. Identify interactions: <\/strong><span style=\"font-weight: 400;\">Generating customer predictions to identify specific interactions done by the users.<\/span><\/p>\n<p><strong>6. Adjust risk- tolerance:<\/strong><span style=\"font-weight: 400;\"> Based on the size and significance of the group, you can adjust the risk- tolerance. When the risk- tolerance increases, the accuracy of predictions decrease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1600680181_risk-manage-ment.gif\" alt=\"\" width=\"692\" height=\"390\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the size and significance of the group, you can adjust the risk- tolerance. When the risk- tolerance increases, the accuracy of predictions decrease. <\/span><\/p>\n<p><strong>How much time does it take to create a custom prediction?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Creating any custom prediction takes on an average of 24 hours to create one custom prediction. If you haven\u2019t been active for at least 100 days, it can take more than 24 hours as well.<\/span><\/p>\n<p><strong>How can firebase predictions with Readwhere Mobile CMS be beneficial for your business?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you think that your app performance is totally your responsibility, you can always get some help from MCMS. It is not just limited till basic optimization, but also offer cool features, guide you with trending updates and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Firebase User Predictions by <strong><a href=\"https:\/\/mobi.readwhere.com\/\">Readwhere Mobile CMS<\/a><\/strong>, here is what you can achieve for your app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Promoting trending content easily<\/strong><\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1600679357_Firebase-Prediction-1.png\" alt=\"\" width=\"350\" height=\"602\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once predicted that the user is willing to share content like news articles further, you can pop up trending news articles on their screens asking them to share further.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>2. Additional perks of sharing articles<\/strong><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1600679651_ad-placement.png\" alt=\"\" width=\"350\" height=\"601\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wish to make article sharing more beneficial? Simply place an ad banner at the top or bottom of the page and gain some more revenue additionally.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>3. Digital news consumption<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1600680023_targetuser.png\" alt=\"\" width=\"604\" height=\"291\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Due to the pandemic outbreak and the fall in print media, several users are coming to the news apps. However, many of them might switch back to print media once things go fine. Depending on the churn predictions, you can lure the users with new features using notifications and in-app pop up which are comparatively used less frequently by the user.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>4. Personalised Feedback<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcmscache.epapr.in\/post_images\/website_315\/new_post_images\/1600679893_feedback.png\" alt=\"\" width=\"350\" height=\"678\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Once the user is engaged in consuming content in the form of stories, you can focus on collecting feedback from them with the help of a pop-up form. This can be done after making a prediction about whether the user will spend more time or not. Else the feedback can be shown after a certain number of stories are read by the users. Furthermore, the manual and prediction based feedback can be compared to choose the better one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think that the firebase user predictions work best only for news sites then don\u2019t worry. If you have a gaming app or an educational app, you can guarantee user retention with firebase user prediction. We at Readwhere are always happy to help you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any queries, please drop an email at <a href=\"mailto:helpdesk@readwhere.com\">helpdesk@readwhere.com<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy Predicting!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>       What are the factors which make your business either grow or collapse? <\/p>\n<p>Your content quality, your services provided and the number of users making the most of your product or services. Enhancing the content quality and introducing various features to your suite is what you can take care of. However, when a user is free to explore countless options available online, how can you ensure that they stay on your site? What is your way of predicting whether the user will stay or just leave?<\/p>\n","protected":false},"author":7,"featured_media":28908089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-18295573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-native-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effortless User Retention with Readwhere MCMS Firebase User Prediction - Readwhere Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effortless User Retention with Readwhere MCMS Firebase User Prediction - Readwhere Blog\" \/>\n<meta property=\"og:description\" content=\"What are the factors which make your business either grow or collapse?  Your content quality, your services provided and the number of users making the most of your product or services. Enhancing the content quality and introducing various features to your suite is what you can take care of. However, when a user is free to explore countless options available online, how can you ensure that they stay on your site? What is your way of predicting whether the user will stay or just leave?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/\" \/>\n<meta property=\"og:site_name\" content=\"Readwhere Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-21T03:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-16T09:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jishant Sethi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jishant Sethi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/\",\"url\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/\",\"name\":\"Effortless User Retention with Readwhere MCMS Firebase User Prediction - Readwhere Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.readwhere.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg\",\"datePublished\":\"2020-09-21T03:01:19+00:00\",\"dateModified\":\"2020-10-16T09:46:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.readwhere.com\/blog\/#\/schema\/person\/05a70e27e072711e7b9e1e663853bb0f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#primaryimage\",\"url\":\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg\",\"contentUrl\":\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg\",\"width\":700,\"height\":466,\"caption\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.readwhere.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Effortless User Retention with Readwhere MCMS Firebase User Prediction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/#website\",\"url\":\"https:\/\/www.readwhere.com\/blog\/\",\"name\":\"Readwhere Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.readwhere.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/#\/schema\/person\/05a70e27e072711e7b9e1e663853bb0f\",\"name\":\"Jishant Sethi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.readwhere.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a54eac62332a398b5429b0184f0811e0b74e493d771d1796d7db6d5bc085b0b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a54eac62332a398b5429b0184f0811e0b74e493d771d1796d7db6d5bc085b0b4?s=96&d=mm&r=g\",\"caption\":\"Jishant Sethi\"},\"sameAs\":[\"https:\/\/mobi.readwhere.com\/\"],\"url\":\"https:\/\/www.readwhere.com\/blog\/author\/jishant-sethi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effortless User Retention with Readwhere MCMS Firebase User Prediction - Readwhere Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/","og_locale":"en_US","og_type":"article","og_title":"Effortless User Retention with Readwhere MCMS Firebase User Prediction - Readwhere Blog","og_description":"What are the factors which make your business either grow or collapse?  Your content quality, your services provided and the number of users making the most of your product or services. Enhancing the content quality and introducing various features to your suite is what you can take care of. However, when a user is free to explore countless options available online, how can you ensure that they stay on your site? What is your way of predicting whether the user will stay or just leave?","og_url":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/","og_site_name":"Readwhere Blog","article_published_time":"2020-09-21T03:01:19+00:00","article_modified_time":"2020-10-16T09:46:46+00:00","og_image":[{"width":700,"height":466,"url":"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg","type":"image\/jpeg"}],"author":"Jishant Sethi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jishant Sethi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/","url":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/","name":"Effortless User Retention with Readwhere MCMS Firebase User Prediction - Readwhere Blog","isPartOf":{"@id":"https:\/\/www.readwhere.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#primaryimage"},"image":{"@id":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg","datePublished":"2020-09-21T03:01:19+00:00","dateModified":"2020-10-16T09:46:46+00:00","author":{"@id":"https:\/\/www.readwhere.com\/blog\/#\/schema\/person\/05a70e27e072711e7b9e1e663853bb0f"},"breadcrumb":{"@id":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#primaryimage","url":"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg","contentUrl":"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/09\/5f6872e0a8fac_readwhere-firebase.jpg","width":700,"height":466,"caption":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.readwhere.com\/blog\/effortless-user-retention-with-readwhere-mcms-firebase-user-prediction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.readwhere.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Effortless User Retention with Readwhere MCMS Firebase User Prediction"}]},{"@type":"WebSite","@id":"https:\/\/www.readwhere.com\/blog\/#website","url":"https:\/\/www.readwhere.com\/blog\/","name":"Readwhere Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.readwhere.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.readwhere.com\/blog\/#\/schema\/person\/05a70e27e072711e7b9e1e663853bb0f","name":"Jishant Sethi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.readwhere.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a54eac62332a398b5429b0184f0811e0b74e493d771d1796d7db6d5bc085b0b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a54eac62332a398b5429b0184f0811e0b74e493d771d1796d7db6d5bc085b0b4?s=96&d=mm&r=g","caption":"Jishant Sethi"},"sameAs":["https:\/\/mobi.readwhere.com\/"],"url":"https:\/\/www.readwhere.com\/blog\/author\/jishant-sethi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/posts\/18295573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/comments?post=18295573"}],"version-history":[{"count":1,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/posts\/18295573\/revisions"}],"predecessor-version":[{"id":29326182,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/posts\/18295573\/revisions\/29326182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/media\/28908089"}],"wp:attachment":[{"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/media?parent=18295573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/categories?post=18295573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.readwhere.com\/blog\/wp-json\/wp\/v2\/tags?post=18295573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}