{"id":29326323,"date":"2020-11-17T08:42:58","date_gmt":"2020-11-17T08:42:58","guid":{"rendered":"https:\/\/www.readwhere.com\/blog\/?p=29326323"},"modified":"2021-07-15T13:38:40","modified_gmt":"2021-07-15T13:38:40","slug":"ad-revenue","status":"publish","type":"post","link":"https:\/\/www.readwhere.com\/blog\/ad-revenue\/","title":{"rendered":"5 Effective Ad Revenue Optimization Techniques for 2021"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">If asked, all the advertisers and publishers would agree that google ads are one of the most important revenue sources for them. However, not many people make significant efforts to grow their ad revenue. Even if some publishers take certain steps like increasing traffic on their sites. There is a lot more potential for ad revenue optimization that is still unexplored.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Team Readwhere AdExchange hosted an educational webinar focusing on various effective techniques for ad revenue optimization for publishers. The whole session is presented by RWADX experts. It shows various techniques that can help the publishers in being successful with their ad revenue optimization.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Firstly, let us take a look at the 5 techniques for ad revenue optimization mentioned in the webinar.<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><strong>1. Take care of these key insights on your site for ad revenue optimization-<\/strong><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Talking about key insights, special attention towards mobile-first indexing is required as a rigid move for ad optimization. Taking care of robot meta tags, lazy loading and blocking on the mobile version are the things to consider. Secondly, the images and video quality, mark up, placement and alt attributes should not be missed either.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The load time of your site on a device is the major factor to make or break your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Did you know 77% of mobile sites take longer than 10 seconds to load on 3G networks?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Or did you know that 53% of visits are abandoned if a mobile site takes more than 3 seconds to load?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Scary, isn\u2019t it?<\/span><\/p>\n<p>Various studies including digital marketing professional Neil Patel have shown these statistics.<\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, you need to make efforts to be a site that loads faster than the rest. Only then it will observe longer average sessions and higher viewability.\u00a0<\/span><\/p>\n<p><strong><em>Tip: Try considering the listed web vitals scores to know better about your site\u2019s load time, interactivity and visual stability.<\/em><\/strong><\/p>\n<ol>\n<li><strong><a href=\"https:\/\/blog.readwhere.com\/article\/optimizing-largest-contentful-paint-lcp-for-faster-loading-and-better-user\/315_17613402\">Largest Contentful Paint<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/blog.readwhere.com\/article\/optimizing-first-input-delay-fid-for-better-interactivity-with-the\/315_17795970\">First Input Delay<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.readwhere.com\/blog\/2020\/08\/21\/optimize-cumulative-layout-shift-for-better-visual-stability\/\">Cumulative Layout Shift<\/a><\/strong><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">Want to know more tips to improve your site performance?<\/span><\/p>\n<p><iframe title=\"5 Optimisation Techniques for Advertising Revenue growth in 2021\" width=\"740\" height=\"555\" src=\"https:\/\/www.youtube.com\/embed\/ORYedoX0LOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">Listen to our insightful webinar by the industry experts.<\/span><\/p>\n<p><strong><a href=\"https:\/\/web.dev\/vitals\/\">Also, click here to get in-depth information about core web vitals.<\/a><\/strong><\/p>\n<h2><span style=\"font-size: 16px;\"><strong>2. Analyze and focus on a deeper understanding of user behaviour for better revenue optimization<\/strong><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If you think more number of users on your site define your success, then you need to rethink for a while. Numerous numbers of users can do no good to your site if their dwell time is negligible, isn\u2019t it?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What good can a visitor do if he\/ she leaves your site in 2 seconds?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You must keep a tab on your casual readers, loyal readers and brand lovers. Making the most of News Consumer Insights is the best way to understand user contribution to your website via Page read and Ad Revenue contributed. This will help you understand the level of engagement with your audience. Once you are aware of the scope of improvement for your site\u2019s content for ad revenue optimization, you can find a way to work out through it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0Is your ad positioning an issue?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can use GA Heat Maps to improve your content and ad placement. Here are some more tips to improve your ad revenue w.r.t. user behaviour analysis.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Use Google Analytics to understand the content consumption pattern.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make the most of <strong><a href=\"https:\/\/realtime-content-insights.appspot.com\/\">Real-Time Content Insight tool<\/a><\/strong> to understand the content consumption pattern.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Utilize <strong><a href=\"https:\/\/newsinitiative.withgoogle.com\/training\/datatools\/ntg\">NTG tags<\/a><\/strong> for insights of engagement depth of users on your site.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Build first-party data for future use.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 16px;\"><strong>3. Identify premium inventory and best practices for ad revenue optimization<\/strong><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Here is a question for you. How do you decide which ad has value?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every person would be interested in knowing about the response of a user for various ads placed at different locations. In the end, nobody wants to waste their efforts and money over a non-viewable ad. If you still take your ad positioning for granted, it\u2019s high time you should start taking it seriously.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In other words, Viewable impressions make your business. Period.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/wXQNhENVCIdkzKvcaS155yXw6yKKaVbFbRTktjqjagO8TCSLb3lsBieFbQySGFXNzlRQ3cs8G6jzXY3jIezY3k8I1Ov06WHpHg0ipmgy33HkX3q2UUglkhJSLCS6pvCSlxkDFSasmUQ\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">You must work on identifying your ad inventory based on the active view, CTR, placement and the ad\u2019s overall performance.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are several ways to improve your ad performance. Placing Ads in ATF, integrating native ads, or near call to action can improve the performance of your ads. You can also choose the multi-size approach and go for sticky ads to improve your ad revenue optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><a href=\"https:\/\/www.rwadx.com\/\">Unlock your true earning potential and focus on ad revenue optimization with Readwhere AdExcahnge experts.<\/a><\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t miss out on these quick tips for ad optimization:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Experiment with Ad Placements.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Experiment with Ad Sizes.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increase competition with new yield partners via open Bidding.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increase your demand through potentially unblocking unnecessary categories.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 16px;\"><strong>4. Understand and implement various rules for optimization<\/strong><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">After working on your user- behaviour, ad placement and mobile-first indexing move on to the next step. You need to implement various rules for ad revenue optimization. The best way to get going is by defining your rule based on the Premiumness of the inventory and platform.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Take care of these pointers regarding rules for ad revenue optimization:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Fewer the rules, faster the selection of rules by Ad exchange.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Set target CPM price against the floor price.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Give the most granular rules top priority to ensure they are reviewed first.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Differentiate your rules by device Mobile or Desktop and geographical location.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make sure your unified pricing rules use target CPM.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identify quality inventory where consumers are spending the most time.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Set up deals with your advertisers using Programmatic Guaranteed.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use Google Funding Choices to empower you against ad blockers and enable user consent.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 16px;\"><strong>5. Understand the ad delivery journey from call to creative rendering<\/strong><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In the end, an impressive ad is no good if it takes forever to load. Moving on to the last step after making all the required efforts, testing your ad load speed is the thing can\u2019t skip. Ad speed report in Ad Manager is equally helpful.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Publishers can use these tools to improve Ad speed and UX:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1. Lighthouse Publisher Ads Audit-<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0The Publisher Ads Audits for Lighthouse helps you to the audit of the ads running on your website. It gives several suggestions to improve the speed of the ads for better ad performance.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How to use the Lighthouse Tool?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are 2 ways to use Lighthouse. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Using Lighthouse through Webpage:<\/strong><\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Go to developers.google.com\/publisher-ads-audits. Enter the URL you want to test in the box.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Further, Click on \u201cGenerate Report\u201d. The report will be generated in a new tab. <\/span><\/li>\n<\/ul>\n<p><strong>Using Lighthouse through Google Search Console:<\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Open the console by putting ?dfpdeb at the end of the url. Click on the Audit this Page button.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The Publisher Ad Audit web-page will open in a new tab with the URL you want to test.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on the Generate Report to get the detailed report.<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">2. Google Ad Speed Report-<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Login easily in the Google Ad Manager, choose the required dimensions and metrics. Now save and run the report. After that, you can analyze your ad creative load speed, % of users scrolled before Ad rendering etc. Further, from the Google Ad Manager home page, you can have a glance of the Ad speed report on your Network.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some tips to improve your Ad performance:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Go for Header bidding and Open bidding technology<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Configure Lazy Loading for overall ad performance and viewability<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Review your Header bidding setup<\/span><\/li>\n<\/ol>\n<p><strong>Need a quick demo on Ad Speed?<\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Watch it now in our webinar mentioned above.\u00a0<\/span><\/p>\n<p>In conclusion, you are now well- versed with all the hacks required for ad revenue optimization. It is time for you to get started yourself for making progress in your ad structure and earning.<\/p>\n<p><strong><a href=\"https:\/\/www.rwadx.com\/\">Get in touch with RWADX team for more insights on Ad Revenue Optimization.<\/a><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Let us know about your experience with your ad revenue optimization in the comments section.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If asked, all the advertisers and publishers would agree that google ads are one of the most important revenue sources for them. However, not many people make significant efforts to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":29326328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,23],"tags":[25],"class_list":["post-29326323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimize-revenue","category-webinars","tag-revenue-optmization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Effective Ad Revenue Optimization Techniques for 2021 -<\/title>\n<meta name=\"description\" content=\"Improve the performance of your google ads, utilize the advertising inventory wisely with the 5 top ad revenue optimization tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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