{"id":29326473,"date":"2020-12-09T07:59:46","date_gmt":"2020-12-09T07:59:46","guid":{"rendered":"https:\/\/www.readwhere.com\/blog\/?p=29326473"},"modified":"2020-12-10T06:41:35","modified_gmt":"2020-12-10T06:41:35","slug":"news-tagging-guide-utilizing-google-analytics-and-data-at-its-best","status":"publish","type":"post","link":"https:\/\/www.readwhere.com\/blog\/news-tagging-guide-utilizing-google-analytics-and-data-at-its-best\/","title":{"rendered":"News Tagging Guide: Utilizing Google Analytics and Data at its best"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Data is the real gold mine for a publisher, isn\u2019t it? But this gold is of no use if you don\u2019t know how to extract it from the mines and sell it further. For publishers, data is available in various forms. lt can be video play event, new\/ returning users, viewable ads and more. To get this data sorted in a way that it looks organized is a task. This is where News Tagging Guide helps the publishers in sorting their data. It implies a tag to every desired action that one wants to capture on the webpage.<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><strong>What is News Tagging Guide?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">News Tagging Guide is an amazing free tool that allows news publishers to identify user behaviour with Google Analytics. It helps in generating measuring codes to be added to their sites and unlock new insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NTG assists in identifying the vital metrics that publishers should be capturing from readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It amplifies the insights and recommendations obtained from <a href=\"https:\/\/news-consumer-insights.appspot.com\/\">News Consumer Insights<\/a> and <a href=\"https:\/\/realtime-content-insights.appspot.com\/\">Real-Time Content Insights<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provides ready to copy-paste tags to simplify Google Analytics technical implementation.<\/span><\/p>\n<p>To understand the power of News Tagging Guide for publishers, team Readwhere came up with an insightful webinar. Experts from the team talked about the perks of NTG along with how to use it and benefit from the readers for revenue. Take a look at the complete webinar here.<\/p>\n<p><iframe title=\"News Tagging Guide, Introduction and Setup\" width=\"740\" height=\"555\" src=\"https:\/\/www.youtube.com\/embed\/RVKbe6nwJG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-size: 16px;\"><strong>How does it help the publishers in a long run?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once the data is arranged in a systematic way, one can get recommendations for particular data. This data is presented in an appealing way in the forms of dashboards, charts and graphs. Based on this data, it is possible to plan and grow your revenue. You have a treasure right in front of you. It\u2019s high time you start using it wisely. Leveraging the powerful News Consumer Insights (NCI) and Realtime Content Insights (RCI) is a part of the entire process, don\u2019t miss it!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-29326482\" src=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-1024x683.png\" alt=\"News Tagging Guide Goals\" width=\"740\" height=\"494\" srcset=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-1024x683.png 1024w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-300x200.png 300w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-768x512.png 768w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-272x182.png 272w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide.png 1200w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-size: 16px;\"><strong>Classification for News Tagging Guide:<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Including various events and factors, one can measure conversions for and explore modules like User Engagement, Video Analytics and Reader Revenue.<\/span><\/p>\n<h3><b>User Engagement: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let us take a look at the type of conversions that can be measured for User Engagement.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-29326481\" src=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-User-1024x683.png\" alt=\"News Tagging Guide User Engagement\" width=\"740\" height=\"494\" srcset=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-User-1024x683.png 1024w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-User-300x200.png 300w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-User-768x512.png 768w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-User-272x182.png 272w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-User.png 1200w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><strong>Scroll Depth: <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Measures particular events to get complete details and identify the users who read an article completely till the end. When a user scrolls through let\u2019s say 25% of the article, an event is measured to capture the event milestone. Mention this event code for the action:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0hitType: &#8216;event&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventCategory: &#8216;NTG article milestone&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventAction:&#8217;25%&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventLabel: &#8216;&lt;article title&gt;&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventValue: 25,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0nonInteraction: true<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p>\n<h3><strong>Social Sharing: <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With this component, one can measure social sharing specific events and analyze traffic for various platforms. One can select from social media channels like Facebook, WhatsApp, LinkedIn, Messenger, Twitter, Copy Article Link Click and more. For example, if anyone clicks to share an item on Facebook, an event is measured to capture the platform type. Mention this event code given below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventCategory: &#8216;NTG social&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventAction: &#8216;social share&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventLabel: &#8216;facebook&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0nonInteraction: false<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p>\n<p><a href=\"https:\/\/www.rwadx.com\/cwvanalyst\/\"><strong>Get your core web vitals score and site optimization analysis with Garima<\/strong><\/a><\/p>\n<h3><b>Comments: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This component helps in identifying users who left comments on the article or post. You should add the mentioned Javascript code snippet to point in code block where user has left a comment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventCategory: &#8216;NTG user&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventAction: &#8216;comment added&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventLabel: &#8216;&lt;article title&gt;&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0nonInteraction: false<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p>\n<h3><b>Push Notifications: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This component measures particular events to identify users who clicked on Push Notifications. Add the following Javascript code snippet to the point in your code block where the user has successfully subscribed to push notifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">ga(&#8216;send&#8217;, &#8216;event&#8217;, {<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">\u00a0\u00a0\u00a0\u00a0eventCategory: &#8216;NTG push notification&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">\u00a0\u00a0\u00a0\u00a0eventAction: &#8216;click&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">\u00a0\u00a0\u00a0\u00a0eventLabel: &#8216;&lt;article title&gt;&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">\u00a0\u00a0\u00a0\u00a0nonInteraction: false<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">});<\/span><\/p>\n<h3><b>Add to Home Screen: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Using this component, one can measure specific events to better identify users who added a Progressive Web App to their home screen. Add the following Javascript code snippet to the point in your code block where the user has successfully added the Progressive Web App to their home screen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventCategory: &#8216;NTG user&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventAction: &#8216;add to homescreen&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0eventLabel: &#8216;&lt;page url&gt;&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0nonInteraction: false<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p>\n<h3><b>Custom Event: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Custom events can be set to measure any specific action you want to measure, be it user interaction or loading\/display of a certain section. Add the following Javascript code snippet for custom events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;myTracker.send&#8217;, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0hitType: &#8216;event&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0eventCategory: &#8220;&lt;!&#8211; Name &#8211;&gt;&#8221;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0eventAction: &lt;!&#8211; Custom Name &#8211;&gt;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0eventLabel: &#8216;&lt;!&#8211; Custom Label &#8211;&gt;&#8217;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p>\n<h3><b>AMP User Engagement:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One can easily measure the AMP User Engagement conversions just like the regular conversions for various events mentioned above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to measure?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you are using News Tagging Guide, all you need to do is select the Google Analytics implementation and Account ID. If you wish to do it for AMP, select AMP in the drop-down box and get started. The same can also be done for PWA.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong><a href=\"https:\/\/newsinitiative.withgoogle.com\/training\/datatools\/ntg\">Click here to get started with News Tagging Guide<\/a><\/strong><\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><b>Reader Revenue with News Tagging Guide: <\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can measure various types of Reader Revenue conversions listed below.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-29326480\" src=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Reader-Revenue-1024x683.png\" alt=\"News Tagging Guide Reader Revenue\" width=\"740\" height=\"494\" srcset=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Reader-Revenue-1024x683.png 1024w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Reader-Revenue-300x200.png 300w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Reader-Revenue-768x512.png 768w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Reader-Revenue-272x182.png 272w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Reader-Revenue.png 1200w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><b>Subscription Model<\/b><span style=\"font-weight: 400;\">&#8211; <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Measures events to identify users that successfully subscribe, view\/ click on subscription messages etc. You should add the mentioned Javascript code snippet once you have validated that the user has subscribed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;, {\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventCategory: &#8216;NTG subscription&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventAction: &#8216;submit&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventLabel: &#8216;success&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">nonInteraction: false });<\/span><\/p>\n<h3><b>Affiliation Model<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should add the mentioned Javascript code snippet for the purpose of Affiliation:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{ eventCategory: &#8216;NTG affiliation&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventAction: &#8216;click&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventLabel: &#8216;&lt;Affiliate-name&gt;&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">nonInteraction: false });<\/span><\/p>\n<h3><b>Membership\/ Contribution Model<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should add the mentioned Javascript code snippet once you have validated that the user has subscribed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{ eventCategory: &#8216;NTG membership&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventAction: &#8216;submit&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventLabel: &#8216;success&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">nonInteraction: false });<\/span><\/p>\n<h3><b>Adblock<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should add the mentioned Javascript code snippet once you have validated that the user has subscribed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ga(&#8216;send&#8217;, &#8216;event&#8217;,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{ eventCategory: &#8216;NTG adblock&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventAction: &#8216;detected&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eventLabel: &#8216;&lt;page URL&gt;&#8217;,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">nonInteraction: true });<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><b>Video Analytics for News Tagging Guide:<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With this, you can get an in-depth idea of how the readers are consuming videos on your site and help you grow with various opportunities. You can simply select your video player as listed below and get started.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-29326479\" src=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Video-1024x683.png\" alt=\"News Tagging Guide with Video Player\" width=\"740\" height=\"494\" srcset=\"https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Video-1024x683.png 1024w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Video-300x200.png 300w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Video-768x512.png 768w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Video-272x182.png 272w, https:\/\/www.readwhere.com\/blog\/wp-content\/uploads\/2020\/12\/News-Tagging-Guide-Video.png 1200w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">News Tagging Guide is your ultimate trump card to analyze your users and take measures to increase revenue depending on their activities.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data is the real gold mine for a publisher, isn\u2019t it? But this gold is of no use if you don\u2019t know how to extract it from the mines and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29326478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29326473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>News Tagging Guide: Utilizing Google Analytics and Data at its best -<\/title>\n<meta name=\"description\" content=\"Gain in depth knowledge about News Tagging Guide to make the most of Google Analytics data along with NCI and RCI for better revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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