Kerala is emerging as a top business destination in the country and its own brands are making waves within and outside the state. Along with stalwarts, there are many small and medium enterprises that have played a key role in shaping up Kerala’s economy as it’s today. Much more than just a collection of business success stories, this book is a distillation of the strategies adopted by entrepreneurs, regional, national and international, to connect with the customers through branding. Their mantras would help readers think out of the box and convey the brand message to the target audience in as many ways as possible. In short, this book details practical branding lessons of emerging and established business personalities and institutions. Complete with inspiring stories and well-researched articles by experts, the Hot Brands of Kerala is the first of its kind in the state and, perhaps, in the country.