Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April07-Article1-Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India
- Price : 80.00
- Published on April 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The winds of change in the Cosmetics scenario are blowing forcefully in all parts of the world. India is no exception. The new concept of herbal drugs and cosmetics is the modern rage and we have entered the present century in a climate of confidence and fulfillment. There is a paradigm shift in attitude towards chemical cosmetics. The author in the current research paper attempts to understand the consumption trends with regard to cosmetic products in India. Besides this, an effort has been made to identify the factors because of which consumer attitude and perception are becoming positive towards herbal cosmetics.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.