Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April07-Article3-An Evaluation of Television Advertisements of Masala Powder in Pollachi(Tamil Nadu)
- Price : 80.00
- Published on April 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The aim of this research is to evaluate the effectiveness of television advertisement of a selected product. It seeks to explore the viewers recall ability of various brands of advertisements of the product, brand awareness and influence in purchase. A sample of 189 households are selected those who watch regional television channels. The analysis shows no relation between recall ability and age, gender, channels, programmes watched and time of viewership. It is concluded that majority of the viewers have medium level of recall ability and it has influenced their purchase.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.