Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April08-Article2-A Study of Mobile Phone Usage Among The Post Graduate Students
- Price : 80.00
- Published on April 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Usage of mobile phone has increased among the students in the recent time. Rapid growth and competition among the mobile handset companies and mobile service provider companies have decreased the rates for mobile handsets as well as mobile services. This has resulted in the increase of customer base.Now a days we can find a mobile phone with every student. Thus it is of significant interest to assess the student’s view on usage, necessity and spending on mobile phones.However, to the best of our knowledge, there has not been any survey that exclusively compares the student’s perspective on the different mobile handset companies and mobile service providers.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.