Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April09-Article1-Managing New Products Successfully: A Strategic Imperative
- Price : 80.00
- Published on April 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
For any company to push its new product to consumers in a particular time, advertisements are just not enough. Innovative sales promotion techniques are also needed to suit various products. The paper primarily focuses on the abilities of the organizations to manage innovative products all through the product life cycle. The paper aims at highlighting the strategies which product manager should develop for getting the best out of the innovative products. This Paper extends Emotional marketing Conceptual model for brand management by relating different stages of the product life cycle that consumers engage in.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.