Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April11-Article2-A Comparative Study On Foreign Direct Investment (FDI) IN Retail : A Boon Or A Bane?
- Price : 80.00
- Published on April 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
India has been termed as a country with most compelling opportunity for retailers’ by AT Kearney’s 2005 Global Retail Development Index. Despite this positivity about the Indian Retail sector and growing organized retailing, FDI in Retail remains a contentious issue.India does not allow FDI in multi-brand retail but permits upto 51 percent in single brand retail and 100 percent in cash and carry wholesale trading. There is a ban on FDI in big multi-brand retail stores, but there is no restriction on companies accessing the foreign equity market through the American and global depository receipts. Whereas many feel that opening up of FDI further would be damaging for the growth of the sector, others feel that it is going to be a shot in the arm for the industry.This paper attempts to capture the shortcoming of the existing retail FDI policy, the claimed boons and banes of further liberalizing retail FDI, the divided industry opinion and finally attempts to analyze the issue itself – that is FDI in retail a blessing or a curse.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.