Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April12-Article3-“Subhiksha” : The Saga Of The Rise And Fall Of India’s Sam
- Price : 80.00
- Published on March 17, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Once a poster boy of India’s booming retail sector, Subhiksha, a chain of discount stores, brought its shutters down in India after a brief expansion spree. The retail chain closed around 1600 stores across the country, which came as a bolt from the blue for Mr. R. Subramanian, a new-generation entrepreneur who started the discount chain “Subhiksha” Fall in realty prices, credit crunch, and slump in demand proved to be a fatal combination for Subhiksha’s downfall though the founder attributed the fact to debt led expansion and subsequent credit squeeze due to the global financial meltdown. This case explores the reasons behind the rise and fall of India’s Sam. Keywords: Customer Orientation, Competitor Orientation, Market Share, Market Performance, Hotels
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.