Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug07-Article7-Market Based Organizational Learning - A study in the Indian Industry
- Price : 80.00
- Published on September 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
This research paper explores how Indian industries are sensitive to market-based learning. In line with Huber and Power’s (1985) guidelines for single informant, data were collected from 81 executives working in both public and private sector companies by administering a structured questionnaire. The analysis of data indicates that private sector companies are better learning oriented than public sector companies. Moreover, the analysis reveals that there is a significant positive correlation between market based learning orientation and overall performance.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.