Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec11-Article3-A Study Of The Marketing Problems Of Mango Growers (Using Factor Analysis) In Madurai District, Tamil Nadu
- Price : 80.00
- Published on December 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Cultivation of fruits contributes to the health, happiness and prosperity of the people. The standard of living of the people can be judged by production and consumption of fruits per capita. Mango, the world’s most luscious fruit, has been recognized as the “king of fruits†long back. The area and production of fruits in general and mango, in particular, has increased many folds during the last fifteen years. This has also brought in many problems with regard to marketing of the fruits. The various marketing facilities necessary for economic disposal of the produce have, however, not been able to keep pace with the fast expanding fruit industry. The returns from mango cultivation depend on, along with several other factors, the quality of fruit, which in turn is determined by the time of picking, care taken in grading and packing, time taken in transportation and the like. The packing material has also become a problem with the increase in production of mango in the district. Keeping all these in mind, the major marketing problems of the mango growers are discussed in detail in this paper.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.