Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb07-Article5-Customer Satisfaction at Eseva Centres
- Price : 80.00
- Published on February 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
eSeva (Electronic Seva) is an illustration of a hand pump solution in information technology. It is envisaged as an integrated electronic interface where citizens can access government services, pay bills and taxes and obtain necessary information from government regarding schemes and projects. eSeva centre comprising multiple counters through which services would be delivered in a pleasant setting with trained and motivated staff.The eSeva center is a one stop shop for more than 30 Government-to-Consumer (G2C) and Business-to-Consumer (B2C) services including payment of utility bills, reservation of train tickets, getting birth and death certificates, vehicle permits, driving licenses, transport department services, etc. Before the launch of the eSeva project, these services were available at separate offices and were normally time-consuming because of slow processing and often-large crowds waiting for the services. eSeva project has been able to attract the attention of customers and organizations. Various public and private organizations are providing their services through eSeva centers. eSeva has shown phenomenal growth rate in terms of number of transactions and services.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.