Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb07-Article6-Marketing of Tourism Services - A Case Study on AP Tourism (APTDC Ltd) Visakhapatnam
- Price : 80.00
- Published on June 28, 2012
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Andhra Pradesh Tourism Development Corporation is extending its services so as to cater to the needs of different groups of clientele with the concept of tourism development and has been giving emphasis not only to increase the revenue for the Government but also to satisfy the growing needs of different groups of clientele.The company was incorporated in February 1976 as a subsidiary of Andhra Pradesh State Road Corporation (APSRTC) in the name of Travel And Tourism Development Corporation Private Ltd with an authorized and paid up capital of 100 and 13 lakhs respectively. The company was registered in March 1980 under the name Andhra Pradesh Travel and Tourism Development Corporation Ltd.The main objective of the company is to develop Tourism in the state. The main aim is to position the state as the “Dream – Destination” of the Country.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.