Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb08-Article8-A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India
- Price : 80.00
- Published on February 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In today’s dynamic business world, marketing in case of cement industry has a very vital role to play. Since all big names are involved in cement manufacturing and with new technological know how available at the disposal for all of them, the quality of cement manufactured by every big company is almost same, the only thing which makes the difference is the marketing. The company which has most sophisticated network of marketing will win the battle i.e., will be the market leader. Therefore due to this fact the main thrust of cement companies always goes behind marketing. This paper tries to visualize the current state of cement dealers, analyzing their role in complementing the marketing campaigns of different companies and the essential characteristics that govern them.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.