Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan07-Article3-Customer Relationship Management (CRM) in Context of Food Marketing- A Fuzzy Logic Approach
- Price : 80.00
- Published on January 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The most successful brands on earth connect with their consumers emotionally in addition to logical facts and rational appeals. Effective food product marketers connect with concerned and aware consumers willing to pay a premium to buy food products by empowering them to clean the air, purify the water, or help save endangered forests and species. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities The present paper aims at ranking the various variables that lead to purchase, the paper also tries to show how Customer Relationship Management (CRM) can lead to the success of food marketing considering execution of Food Marketing as the prime responsibility of the marketer.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.