Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan07-Article4-Green Consumerism - Issues and Implications
- Price : 80.00
- Published on January 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
It is now widely accepted that societies, economies and the businesses within them need to find a more sustainable path for future development. Achieving this will involve saying some very new things about marketing and perhaps rediscovering some of the fundamental truths. Marketing has contributed to the current environmental crisis, because of its central role as a driving force behind the unsustainable growth in consumption or what could be termed over consumption. Marketing as it will become, by contrast, will become part of the solution. This will require the marketing of new, more sustainable produced products, new companies, new life styles, new values and new ideas."Green" is a term coined in Europe to refer to a particular politics and lifestyle; green consumerism involves making consumption decisions based on environmental concerns; implies a rejection of wasteful consumption. Green consumerism (or socially conscious consumerism) can be described as the use of individual consumer power to promote less environmentally damaging consumption, while still satisfying consumer wants and needs. Green consumerism means a great deal more than simply changing over from an earth-bashing product to a slightly more environmentally sensitive one. It means questioning both, the nature and volume of consumption.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.