Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan07-Article7-An Empirical Study on Shampoo Consumption
- Price : 80.00
- Published on January 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Consumers are creatures of unique characteristics. Each one differs from every other in the universe. Each one behaves differently from time to time and place to place. This may be called the law of individual differences. Such being the case, it is worth to make a study of consumer behaviours in a particular situation. Shampoo is a low-cost, inexpensive, mass-consumption product, which requires search efforts with regard to availability, quality, price and other information related features. How do consumers come to know about the product? What makes them to turn to this new product? (giving up their traditional natural herb-oriented ‘Seehakkai Thool’ etc., how do they learn about different brands that flood the market? that taps their doorsteps.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.