Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-January2011-Article3-Commercialization Of Fishery And Aquaculture Products In India -Problems And Solutions
- Price : 80.00
- Published on January 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Indian market in fish products is being diversified in terms of fresh, frozen and value added products. Revolution in domestic retail sector has enabled value added food products to enter global competitive markets. However, distribution and marketing system of fish products is still in a very nascent stage. Hence, there is an urgent need to commercialize and market fish products with skilful publicity, sales promotion and marketing. The present paper attempts to discuss about and bring this relevant issue into the limelight, with examples of how skilful advertising and sales promotion has enhanced marketability of products.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.