Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March07-Article1-Boutique Healthcare : The Way Forward For Not-For-Profit Healthcare Organizations
- Price : 80.00
- Published on March 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In India, provision of healthcare services is complex. At one level there is the public sector, which provides health services through the central government, state governments, municipal corporations and other local bodies. At the other level exists the private sector, which consists of the ‘not-for-profit’ and for-profit health sector. The not-for-profit health sector, which is very small, includes health services provided by NGOs, charitable institutions, missions, trusts, etc.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.