Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March07-Article5-Branding of Fuel by Indian Petroleum Industry and Its Impact (With Reference to the Branded Petrol)
- Price : 80.00
- Published on March 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
India is becoming a global player. Government has and is deregulating various industrial sectors and is ending its monopoly. The liberalization process, which started in early 1990’s, has now placed India as a true global player in the global market. Name any industrial sector and the Indian people are ready to compete. Whether it is Information Technology or the Telecom sector, within a short span of time, the country has seen the emergence of an entirely new market category. A new area, which according to industry observers is setting trend in line with the global trends, is wherein petroleum companies are trying to build a loyal customer base by branding fuels. Generally fuels like petrol and diesel do not come under the category where there is much scope for product differentiation, and therefore branding of these products has been seen as a sea change in the Indian petroleum sector.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.