Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March11-Article4-Unethical Issues In Advertising
- Price : 80.00
- Published on March 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In modern times, advertising has been playing a significant role in our socio-economic life. It is considered an effective and cost efficient tool for communication. Though advertising is used for non economic purposes, it is highly used to attain business objectives. In this era of globalization and deregulation, advertising has acquired a new status. Technological advances have added new feathers to the entire gamut of advertising, and hectic competition has made advertising more powerful in the process of attracting and holding customers. As a result, advertising has been the victim of criticisms and abuses. Different social thinkers and other organisations throughout the world express their serious concerns on the role advertising plays. It is normally believed that most of the advertisements today are the embodiment of unethical practices. Most of the advertisements are viewed as offensive, indecent, vulgar, repulsive, and against public decency. More particularly, it affects children negatively. The present paper makes an attempt to examine the attitudes of consumers regarding advertisements. The paper is based on an empirical study with a sample size of 100 respondents consisting of university teachers, students, and the common consumers. Appropriate statistical tools have been used for analysis and interpretation.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.