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Indian Journal of Marketing
Indian Journal of Marketing

Indian Journal of Marketing

By: Associated Management Consultants (P) Ltd.
80.00

Single Issue

80.00

Single Issue

About this issue

Until 1990s, the Indian Financial System was characterized by a limited competition. Both the producers and players were circumscribed by heavy regulation in interest rates, in credit, in government securities and in capital markets. An administered structure of highly segmented market with limited competition and a few distinct alternative products characterized the Indian banking scenario. Today, the paradigm of “universal banking” is fast catching up. Banks are striving to be universal service-providers, both for the wholesale and the retail customers. Several Indian financial institutions are emulating international players like Citigroup, Bank of America, HSBC, etc., for becoming universal banks. Adopting the new paradigm are the newly started private sector banks like HDFC, ICICI, UTI, etc. Currently, they account for 4.1% share of the domestic market but their impact is tremendous. These banks occupy a niché between State-owned and foreign banks.

About Indian Journal of Marketing

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.