Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-May12-Article2-Blog Popularity and Activity On Social Media: An Exploratory Research
- Price : 80.00
- Published on March 17, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Web 2.0 is a new revolution and at its core lies social media, which is certainly the new medium that the researchers are trying to understand and marketers are planning to use much more effectively. This paper explores various social media marketing techniques that are responsible for bringing about this revolution. This paper tries to relate one of the most popular web 2.0 phenomenon of that of blogging with other equally growing social-networking sites Facebook ®and Twitter® usage. A study is conducted across four blog categories to determine the correlations between blog popularity (using a measure of page views), and their activity on social-networking sites viz Facebook® and Twitter®. As it is true with the growing influence of social media as a marketing medium, we find a positive correlation between blog popularity and activity on social media. Keywords: Web2.0, Blogs, Social Networking, Social Media Marketing
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.