Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov11-Article6-Building Customer Relations Through CRM – A Theoretical Framework of Software Services Firms in Bangalore Cluster
- Price : 80.00
- Published on November 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Worldwide, service firms have been the pioneers in adopting the practices of Customer Relationship Management (CRM). In India too, the service firms took some of the early initiatives in CRM. The CRM as a strategic management tool, has been successfully implemented in various service firms like IT, hospitality, telecom and financial services. This study explores the conceptual foundations of CRM by examining the use of CRM in Software Service Firms. The primary objective of this paper is to help in understanding the CRM practices used by Indian software service firms that have been very successful worldwide and also to understand the use of CRM to profitably manage customer relations.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.