Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct07-Article5-Small Vs Mall
- Price : 80.00
- Published on October 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The mall culture is catching up gradually in twin cities with several malls making their entry in Hyderabad retail sector. These malls have given a new dimension to shopping experience. Malls have transformed once compulsive and sober shopping into a family entertainment and as a weekend pastime. With the entire products available under one complex, offering rich and pleasant ambience, stocking and offering cornucopia of products and brands, these malls have already bagged a major chunk of existing retail market share.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.