Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct07-Article7-Contemporary Issues in Services Marketing
- Price : 80.00
- Published on October 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Recently, India has got recognition among the major economies of the world. It has been ranked the fourth economic power in the world after the USA, China and Japan. L.N.Mittal, Britain’s richest man and chairman of Arcelor Mittal, the world’s largest steel company said, “At present, no corporate or board meeting anywhere in the world is complete without India being discussed”. Interestingly, there is a significant contribution of services in the economic growth story of India. There has been a fundamental shift in the India’s commercial dealings with the outside world. India has emerged as the fastest growing nation in the global services trade with the jump of 34% in the exports of services in 2006. Ranked at the 12th position, the country’s services exports totaled $73 billion while imports were $70 billion in 2006 according to World Trade Organisation - WTO report. Looking at the contribution of services in most of the economies in the world, the time has come when marketers should make themselves familiarize with contemporary issues in the areas of services marketing for the better economical growth of their country and their own organizations.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.