Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep07-Article6-Globalization and Value Chain Analysis - A Critical Evaluation
- Price : 80.00
- Published on September 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Analysis of economic gain from the globalisation and global trade for a participating nation through value chain analysis is an eye opener for the entrepreneurs and policy makers. In the global trade context, value chain analysis provides an opportunity to determine the income distribution between and among the participating countries. This article attempts to explain the conceptual meaning and practical implication of globalisation. The importance of global value chain analysis in determining the income distribution among the value chain partners is discussed. It is also focusing on the reasons for unequal distribution of income among the participating countries.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.