Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM_May07-Article4-Supply Chain Management : A Customer Focus Approach
- Price : 80.00
- Published on May 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
This paper deals with the exploratory concept of supply chain management (SCM). It emphasizes on customer service in supply chain management for building effective supply chain network. The customer service elements are a major part for improving the performance of an enterprise. In order to achieve this, a total system perspective is necessary for analysis of activities. It also focuses the need and want of customer to balance the business portfolio. This paper describes a formal system analysis utilizing merchandising philosophy.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.