Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-March12-Article6-A Case Study on Ambalamugal Medical Aid Society Initiative by BPCL-Kochi Refinery
- Price : 80.00
- Published on March 28, 2013
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
CSR is a concept whereby large organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. As the world continues to analyze energy availability and the long-term effects of climate change, businesses too are turning their attention to an area of opportunity - reduction of carbon emissions, energy conservation and supply chain sustainability. CSR holds organizations to a higher moral and ethical standard, considering the overall interests of society in the operations of its day-to-day businesses. An approach for CSR that is becoming more widely accepted is community-based development approach. In this approach, corporates work with local communities to better themselves. For example, the Shell Foundation's involvement in the Flower Valley, South Africa. A more common approach of CSR is Philanthropy. This includes monetary donations and aid given to local organizations and impoverished communities in developing countries. Some organizations do not like this approach, as it does not help build on the skills of the local people, whereas, community-based development generally leads to a more sustainable development. Another approach to CSR is to incorporate the CSR strategy directly into the business strategy of an organization. For instance, procurement of Fair Trade tea and coffee has been adopted by various businesses, including KPMG. Its CSR manager commented, Fair-trade fits very strongly into our commitment to our communities.
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.